Whataburger’s Fancy and Spicy Ketchup Celebrate Five Years in H-E-B: A Match Made in Texas

Eat BCS

Five years ago, two Texas brands made sauce history.

That’s when H-E-B and Whataburger began a partnership to offer the orange-and-white restaurant’s iconic Fancy Ketchup, Spicy Ketchup and Original Mustard in H-E-B stores and Central Market locations.

“As two born-and-raised Texas brands, we always knew H-E-B and Whataburger go together like fries and ketchup, but even so we couldn’t believe the response from customers,” said Mark Bradshaw, H-E-B Business Development Manager. “We’re honored to celebrate a successful five-year partnership between two iconic Texas institutions and look forward to working together on more delicious products in the future.”

Since then, Whataburger has added more Signature Sauces and other retail products to H-E-B shelves, including Honey Butter, Whataburger Breakfast Sausage and Original Pancake Mix. In all, H-E-B sells more than 20 Whataburger-brand products, but it was Original Mustard, Fancy and Spicy Ketchup that started it all.

“Our customers really wanted to buy…

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