Texas A&M Prof Becomes Second In History To Receive All ‘Big 4’ Marketing Awards

Business News for Bryan - College Station, Texas

By Dorian Martin, Texas A&M University Mays Business School

Fifty years into his career of studying marketing, Leonard Berry continues to garner accolades. The Mays Business School leader is only the second person in history to receive the “Big 4” national marketing awards – a grand slam of sorts.

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Berry is a University Distinguished Professor of Marketing, Regents Professor, Presidential Professor for Teaching Excellence, and holder of the M.B. Zale Chair in Retailing and Marketing Leadership at Mays Business School,

He will receive the fourth prestigious award, The Sheth Foundation Medal for Exceptional Contribution to Marketing and Practice, during the American Marketing Association (AMA) Summer Academic Conference on Aug. 10.

The four awards primarily honor Berry’s research. The Sheth Foundation Medal recognizes enduring and transformational contributions to marketing scholarship and practice. Earlier this year, Berry was honored with the AMA William L. Wilkie “Marketing for a Better World” Award. This…

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